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Shopping malls are the heart and soul of communities, the foundation of retail economies, and apart from being a social sanctuary, a trendsetter for cultural trends everywhere. No longer are they primarily about shopping. Now, we visit malls looking for experiences that go well beyond traditional shopping. They fulfill a greater need for public spaces as well, in which to socialize and congregate. Malls and other forms of retail, offer a welcome watering hole, especially in cities where other public spaces are not safe.
Sustainability concerns are causing some consumers to prefer mixed use developments where they can live, shop and work all within walking distance – instead of having to get into a car and drive to a crowded suburban mall. Everyone today nurtures a strong association between consumption and pleasure, driving the need for more engaging shopping experiences. Contrary to expectations of taking over the retail sector, the digital technologies are increasingly fundamentally reshaping consumer expectations and enhancing the prerequisites of shopping and shifting the function of stores towards useful but entertaining customer experiences.
Gaurs is riding atop these waves of changes by conceiving new age malls with focused consumer offerings, and an acute focus on experience and convenience. By incorporating value-added elements that attempt to recast the mall as the new downtown, including concerts, arts centers, spas, fitness clubs, and farmer’s markets, we are moving away from commoditized shopping experiences and towards a broadened value proposition for consumers. By providing the means for parents to spend quality time with their children we are conceiving malls as a social hub. An emphasis on fine dining and events will help to make these malls the hub of the local community – a place to share quality time with friends and family - thus giving the residents an inimitable social cultural entertainment and shopping experience.
Gaurs have invested 750 crores to develop the first shopping mall of Greater Noida West. To be opened this year, it measures an enormous 70,000 sq. mtr. (7.5 Lakh Sq. Ft.) and will house hyper market, one food court of 3251 Sq. Mtr. (35,000 Sq. Ft.) and will encompass a number of retail outlets along with a 9 screen multiplex to provide a multi layered experience. It will be a delectable boon to the estimated 10,000 families of Gaur City.
After the grand success of Gaur Central Mall located at Raj Nagar District Centre in Ghaziabad, this latest venture by Gaursons Group is part of the 25 acres of commercial development undertaken at Gaur City with an estimated cost of 2000 Crores to serve the residents better. It will also fulfill infrastructural gaps for the residents of the entire region. We have already partnered with major retail and F & B brands such as Shoppers Stop, Lifestyle, Hypercity, Pantaloons, Marks N Spencer, Max Fashion, Fabindia, Globus, Starbucks, Sagar Ratna, and many more apart from a mix of restaurants dine ins fine specialty and entertainment centers et al to cater to almost 30,000 families residing in Greater Noida West and an estimated over 20,000 more expected to settle in.
Gaurs recognizes that the mall & other retail still has a central role in urban and suburban societies. Executing against these considerations is impelling us to develop new capabilities. The strategy is to first isolate and quantify the consumer touch points that are most responsible for driving satisfaction and then use these touch points to prioritize areas of investment and to design a cohesive customer experience program that will yield higher visit and/or spend rates, and ultimately lead to greater consumer loyalty. All these add to an immeasurable value addition to the munificent living experiences of the residents in any Gaurs project.